Client: Nordstrom Agency: Concept Soup Project: Create a new identity for the BP Nordstrom teen-age department. Responsibilities: creative direction, design development, illustration and photography art direction, post production supervision

In the process of expanding and better understanding its teen market, Nordstrom’s BP department hired Concept Soup to create an identity in line with its new strategy. The concept we developed imlementation included the creation of a number of character illustrations that we customized in a number of ways with changes in crops, colors combinations and than apply them to various store structures as well as shopping bags, store credit cards, wrapping paper, labels.