With all the changes in the financial world, Oppenheimer Funds realized that they needed to reposition their company not only to their customers, but also to their own financial advisors. “Globalize your thinking” become the campaign we proposed and sold to them, a campaign that underlines a seismic shift in the way people should think about investments. The campaign, consisting of all facets of communication such as: TV, print, web, events and social media, launched in February 2011. According to the client, the responses have been amazing, sometimes up 40 percent.
Agency: EURO RSCG Client: ExxonMobil Responsibilities: Creative partner with Michael Lee and Izzy Garber, art direction, design and photography development for giant ExxonMobil 360 degrees advertising campaign.
Agency: Ogilvy New York Client: Siemens Responsibilities: Concept, design and photography development for industry giant Siemens magazine inserts.
The latest project where I am participating as a design director consultant is a 360 degrees concept, design and photography development for industry giant Siemens. I was lucky to work on this project with a wonderful team at Ogilvy New York.
What started as a rather small project, ended up a beautiful, fun and unexpected creative journey. Creating a strategy backed up by a completely new personality, new photography and new voice is a rare opportunity now-a-days. Bubbles and its advertising agency Adworks were ready and approved it all.
What’s on your mind? How do you think? In words or in images?
We all collect images we’ve seen in the course of our days. But there’s even more: how about all the images we created ourselves, in our minds, images of things we haven’t actually seen, and of which no photos exist, things that the paparazzi missed; images that we created based on media accounts, water cooler discussions. What if somebody curated these images, strung them up in a gallery show for you to walk through and see, clearly and consciously..?
This is what Frank Meo and Alec Vianu are hoping to do with this project: help you discover the creativity of your own mind!
A small but effective print advertising campaign created for Gleason’s, one of the oldest boxing gym on the east coast, in Dumbo.
In the process of expanding and better understanding its teen market, Nordstrom’s BP department hired Concept Soup to create an identity in line with its new strategy. Working with illustrator Liselotte Watkins in BxW illustrations, we created multiple more versions of them by adding a variety of colors to them.
It is fairly often the a company like NYSE has to make it’s presence known to Washington DC. Usually that type of a campaign goes hand in hand with Congressional hearings in which the company is present. In this instance, NYSE has made itself more present in the political circles through interviews and meetings with the US Congress.
Client: Culture Theory Design: Concept Soup Responsabilities: Concept and design development, illustration and photography supervision, print production supervision
Client: Sol DesignFX Agency: Concept Soup Project: Develop a new identity for all the communication materials, such as a series of print ads and a promotional kit Responsibilities: concept and design development, photography and illustration art direction, post production supervision
Every once in awhile, there is a project where everything lines up just right, the best client, the best timing, the best of everything. Sol DesignFX was exactly that.
For one of NYSE’s European divisions, we come up with a promotional website that would attract most traders from Europe, a website that gives them access to all the in’s and out’s of the football championship. The project was an instant success, and it’s currently active, by invitation only.
This web / in-dealership inter-active project was designed to operate in dealerships, by consumers as well as by dealers. It was conceived to be a friendly, easy to use website “on steroids”
A vastly different approach to the more corporate advertising campaign they used to have, this campaign needed to feel more contemporary and stress out the technology aspect NYSE has to offer.
Nordstrom’s teen department, bpnordstrom.com hired Concept Soup to create a new identity for it, including a brand new website. Here are samples of the website.
Client: Heal the Bay Agency: TeamOne Advertising Project: Outdoor advertising campaign Responsibilities: concept and design development, photography and illustration art direction, post production supervision
An urban poster campaign, it succeeded to keep people aware of the need to keep the city and its beaches clean.
Client: Sol DesignFX Agency: Concept Soup Project: Develop a new identity for all the communication materials, such as a series of print ads and a promotional kit Responsibilities: concept and design development, photography and illustration art direction, post production supervision
A small but effective print advertising campaign for post production company Sol DesignFx in Chicago and Los Angeles, this campaign achieved to relay the message that this company has a personal face, the face of its people.
Client: Ford Agency: J.Walter Thompson Design: Concept Soup Project: Create a print advertising campaign for the Ford Commercial Trucks Division Responsibilities: concept and design development, photography and illustration art direction, post production supervision
J. Walter Thompson Agency once again hired Concept Soup to create a complex elaborate print campaign for their Commercial Truck Division. This campaign consisting of 18 ads was an incredible project lasting five months and many more post production to complete.
Client: Potlatch Agency: Concept Soup Project: Create a highly personal photography and design promotional book for paper manufacturer Potlatch Responsibilities: concept and design development, photography and illustration art direction, post production supervision
A wonderful project to work on, a collaboration with amazing photographer Vic Huber, it proved to be not only a lot of fun, but also a challenge to maintain the integrity of the photography intact as well as add enough design that would add but not overpower to the entire experience.
Client: Theater Schmeater Agency: Concept Soup Project: Create a poster promoting Riff Raff, a play by Laurence Fishbourne Responsibilities: concept and design development, photography and illustration art direction, post production supervision
A beautiful script and a great realization of Laurence Fishbourne’s play.
Client: Lincoln Agency: Y&R Design: Concept Soup Project: Create a complete new identity for Lincoln’s advertising print ads, logo and typography usage Responsibilities: concept and design development, photography and illustration art direction, post production supervision
A great opportunity, reworking a classic is a stressful task. Creating a stronger more contemporary logo and all of its applications, including the advertising print look and design was both fun and challenging.
Client: Mercedes-Benz Agency: Merkley+Partners Project: AMG product brochure Responsibilities: creative direction, design development, photography art direction, post production supervision
Probably the most amazing commercial performance cars built, the AMG book was a complete re-design from the previous design of the earlier years. Bold, masculine and product driven.
Client: Nordstrom Design: Concept Soup Project: Create a promotional series of posters for the fashion season Responsibilities: concept and design development, photography and illustration art direction, post production supervision
A beautiful and unique series of posters designed to show the new fashion trends through collages of various fabric textures.
Client: Nordstrom Design: Concept Soup Project: Create a promotional series of posters for the fashion season Responsibilities: concept and design development, photography and illustration art direction, post production supervision
The same idea as the fall/winter poster series, these posters are designed to have a lighter feel for the spring mood.
Client: Mitsubishi Agency: Concept Soup Project: Create a series of posters promoting the running advertising campaign Responsibilities: concept and design development, photography and illustration art direction, post production supervision
Designed as an extension of the advertising campaign, this three posters are using gritty black and white photography with the message designed to be part of the environment.
A compilation of varios logos developed for different projects.
Client: Various Agency: Various Project: Various logo developments Responsibilities: creative direction, design development, photography art direction, post production supervision
Mercedes-Benz decided not to create any new photography in the U.S.. Most of the photography here used pick up cars and I created new backgrounds from various sources, creating a new and original personality different than the one in Europe.
