Agency: EURO RSCG Client: ExxonMobil Responsibilities: Creative partner with Michael Lee and Izzy Garber, art direction, design and photography development for giant ExxonMobil 360 degrees advertising campaign.
Client: Oldsmobile Agency: Leo Burnett Design: Designory Project: Create a unique launch book for Oldmobiles’ newest sedan, the Aurora Responsibilities: concept and design development, photography and illustration art direction, post production supervision
The last full scale effort to reposition itself in the market, Oldsmobile launched a sleek new sedan, Aurora. The concept here was the Dream and the Reality, a two sided book.
Client: Oldsmobile Agency: Leo Burnett Design: Designory Project: Maintain the uniqueness of the launch book for Oldmobiles’ newest sedan, the Aurora Responsibilities: concept and design development, photography and illustration art direction, post production supervision
Client: Oldsmobile Agency: Leo Burnett Design: Designory Project:Create a teaser book for the pre-launch of the Oldsmobile Intrigue Responsibilities: concept and design development, photography and illustration art direction, post production supervision
Riding high on the success of the Aurora launch, Oldsmobile launched a baby Aurora, the Intrigue. The piece shown here was conceived as a teaser for its launch.
Client: Lexus Agency: TeamOne Advertising Project: Create a new look for all Lexus collateral materials, starting with the re-launch of the GS 400 Responsibilities: concept and design development, photography and illustration art direction, post production supervision
An amazingly fun project, the launch book tried to show a feeling of originality and a drivers point of view through this romboid unusual size book and aggressive style of photography as well as its original typography treatment.
Client: Lincoln Agency: Y&R Design: Concept Soup Project: Create a complete new identity for Lincoln’s advertising print ads, logo and typography usage Responsibilities: concept and design development, photography and illustration art direction, post production supervision
A great opportunity, reworking a classic is a stressful task. Creating a stronger more contemporary logo and all of its applications, including the advertising print look and design was both fun and challenging.
Client: Lincoln Agency: Y&R Design: Concept Soup Project: Create a complete new identity for Lincoln’s advertising print ads, logo and typography usage Responsibilities: concept and design development, photography and illustration art direction, post production supervision
Continuing the collaboration with Y&R, Concept Soup was hired to recreate the identity for Mercury, another old American icon in the automotive world. A bolder and more contemporary logo and all of the needed applications as well as the design and look of the advertising pring ads was a long but fun project.
Client: Mercedes-Benz Agency: Merkley+Partners Project: C-Class Launch Responsibilities: creative direction, design development, photography art direction, post production supervision
Client: Mercedes-Benz Agency: Merkley+Partners Project: AMG product brochure Responsibilities: creative direction, design development, photography art direction, post production supervision
Probably the most amazing commercial performance cars built, the AMG book was a complete re-design from the previous design of the earlier years. Bold, masculine and product driven.
Client: Mercedes-Benz Agency: Merkley+Partners Project: S-Class Launch Responsibilities: creative direction, design development, photography art direction, post production supervision
Client: Lexus Agency: TeamOne Advertising Project: Create a series of posters promoting the winning ski team Responsibilities: concept and design development, photography and illustration art direction, post production supervision
A series of posters designed two consecutive years for the winning Lexus-Rossignol Ski team.
Client: Mercedes-Benz Agency: Merkley+Partners Project: SL-Class Re-Launch Responsibilities: creative direction, design development, photography art direction, post production supervision
Client: Mercedes-Benz Agency: Merkley+Partners Project: CL-Class Responsibilities: creative direction, design development, photography art direction, post production supervision
Client: Mercedes-Benz Agency: Merkley+Partners Project: AMG Re-Launch Responsibilities: creative direction, design development, photography art direction, post production supervision
A new generation of AMG motor-vehicles launched in 2008 for which we created this beautiful book included all AMG models. Nothing hold back here, all the inks available that a press could use, halftone metalic silver interlaced with 4 color process, great paper and of course, amazing new photography.
Client: Mercedes-Benz Agency: Merkley+Partners Project: CL-Class Responsibilities: creative direction, design development, photography art direction, post production supervision
A beautiful book for this phenomenal car. Part of a full line series designed for Mercedes-Benz, it uses macro close ups for all covers, a design that worked very well as a immediate identifier as well as a brand builder.
Client: Mercedes-Benz Agency: Merkley+Partners Project: E-Class Responsibilities: creative direction, design development, photography art direction, post production supervision
A true Mercedes classic – the backbone of all the US sales, the E-Class deserved an equally classic brochure. Part of a full line brochure system, this brochure achieved in displaying the personality and essence of this beautiful car.
Client: Mercedes-Benz Agency: Merkley+Partners Project: S-Class Launch Responsibilities: creative direction, design development, photography art direction, post production supervision
The S-Class. A true Mercedes-Benz heritage representative, a classic. The brochure depicts its character, its heritage and its beauty.
Client: Mercedes-Benz Agency: Merkley+Partners Project: CLS-Class Launch Responsibilities: creative direction, design development, photography art direction, post production supervision
A beautiful car who’s essence is so hard to capture, who’s personality is so hard to describe. The design and the photography we executed in this book only begins to capture it.
Client: Mercedes-Benz Agency: Merkley+Partners Project: C-Class Launch Responsibilities: creative direction, design development, photography art direction, post production supervision
The launch of a baby SUV by Mercedes-Benz marked the end of 2008. According to the position of this new SUV, it appeals to a younger audience, a bit more contemporary. The style of the design and photography we used denotes this position and it has been received by our client and its audience equally well.
Mercedes-Benz decided not to create any new photography in the U.S.. Most of the photography here used pick up cars and I created new backgrounds from various sources, creating a new and original personality different than the one in Europe.
Mercedes-Benz, like most luxury automakers, had huge financial losses, leading to drastic cuts that were felt through most marketing materials. As a result, the collateral program was reduced, leading to a reduction of new photography and number of pages for their brochures. From 60+, the books were reduced to 18 pages.
This created the strategic need to emphasize even more the luxury feel of the cars for the top tier, while separating the lower, more affordable car lines through a different design, that allowed for more information.
Mercedes-Benz decided not to create any new photography in the U.S.. Most of the photography here used pick up cars we shot in previous years, and I created new backgrounds from various sources, creating a new and original personality different than the one in Europe.
Despite the fact that the E-Class was the only launch, Mercedes-Benz decided not to create any new photography in the U.S.. Most of the photography here used pick up cars and I created new backgrounds from various sources, creating a new and original personality different than the one in Europe.
Mercedes-Benz decided not to create any new photography in the U.S.. The photography here used pick up cars and I created new backgrounds from various sources, creating a new and original personality different than the one in Europe.
Mercedes-Benz decided not to create any new photography in the U.S.. Most of the photography here used pick up cars and I created new backgrounds from various sources, creating a new and original personality different than the one in Europe.
Mercedes-Benz decided not to create any new photography in the U.S.. Most of the photography here used pick up cars and I created new backgrounds from various sources, creating a new and original personality different than the one in Europe.
Client: Potlatch Agency: Concept Soup Project: Create a highly personal photography and design promotional book for paper manufacturer Potlatch Responsibilities: concept and design development, photography and illustration art direction, post production supervision
A wonderful project to work on, a collaboration with amazing photographer Vic Huber, it proved to be not only a lot of fun, but also a challenge to maintain the integrity of the photography intact as well as add enough design that would add but not overpower to the entire experience.
Client: Potlatch Agency: Concept Soup Project: Create a highly personal photography and design promotional book for paper manufacturer Potlatch Responsibilities: concept and design development, photography and illustration art direction, post production supervision
The second project for Potlatch, it was also the second collaboration with photographer Vic Huber. Just as the first project was, it was a great experience, rewarding and fun.
What’s on your mind? How do you think? In words or in images?
We all collect images we’ve seen in the course of our days. But there’s even more: how about all the images we created ourselves, in our minds, images of things we haven’t actually seen, and of which no photos exist, things that the paparazzi missed; images that we created based on media accounts, water cooler discussions. What if somebody curated these images, strung them up in a gallery show for you to walk through and see, clearly and consciously..?
This is what Frank Meo and Alec Vianu are hoping to do with this project: help you discover the creativity of your own mind!
Nordstrom’s teen department, bpnordstrom.com hired Concept Soup to create a new identity for it, including a brand new website. Here are samples of the website.
What started as a rather small project, ended up a beautiful, fun and unexpected creative journey. Creating a strategy backed up by a completely new personality, new photography and new voice is a rare opportunity now-a-days. Bubbles and its advertising agency Adworks were ready and approved it all.
For one of NYSE’s European divisions, we come up with a promotional website that would attract most traders from Europe, a website that gives them access to all the in’s and out’s of the football championship. The project was an instant success, and it’s currently active, by invitation only.
It is fairly often the a company like NYSE has to make it’s presence known to Washington DC. Usually that type of a campaign goes hand in hand with Congressional hearings in which the company is present. In this instance, NYSE has made itself more present in the political circles through interviews and meetings with the US Congress.
With all the changes in the financial world, Oppenheimer Funds realized that they needed to reposition their company not only to their customers, but also to their own financial advisors. “Globalize your thinking” become the campaign we proposed and sold to them, a campaign that underlines a seismic shift in the way people should think about investments. The campaign, consisting of all facets of communication such as: TV, print, web, events and social media, launched in February 2011. According to the client, the responses have been amazing, sometimes up 40 percent.
One of the divisions of Oppenheimer Funds, Rochester, specializes in municipal bonds. Aside from learning a lot about the potential of municipal bonds investment, this campaign was a success for our client, by creating a case study campaign showcasing some of the best investments they discovered and managed. This campaign used print, web as well as some events to promote its ideas.
Planning the launch of a repositioning global campaign, called for an interim global campaign. This campaign introduced some of the DNA used in the Global Campaign that launched in February 2011.
The Oppenheimer Funds Global Campaign is based on giving world economy knowledge to its’ audience. These story boarded banners were designed to do that through a multiple choice system.
These two print ads are part of a campaign for Cera, a pharmaceutical company.
Client: Cera Agency: GSW-W Design: Concept Soup Project: Concept and design of a advertising print campaign Responsibilities: design and art direction
These two print ads are part of a campaign for Cera. The product is designed for controlling hemoglobin.
Client: Cera Agency: GSW-W Design: Concept Soup Project: Concept and design of a advertising print campaign Responsibilities: design and art direction
Client: Cadillac Agency: D’Arcy Advertising Project: Develop a brand guides book for the freshly created new identity Responsibilities: concept and design development, photography and illustration art direction, post production supervision
Cadillac – a classic brand known by an entire world.
Client: Sol DesignFX Agency: Concept Soup Project: Develop a new identity for all the communication materials, such as a series of print ads and a promotional kit Responsibilities: concept and design development, photography and illustration art direction, post production supervision
Every once in awhile, there is a project where everything lines up just right, the best client, the best timing, the best of everything. Sol DesignFX was exactly that.
Client: San Francisco Magazine Agency: Concept Soup Project: A new identity exploration for the monthly SF Magazine Responsibilities: concept and design development, photography and illustration art direction, post production supervision
A real fun project to work on. Concept Soup was commissioned by SF MAgazine to explore a new look for its monthly magazine.
Client: Ford Agency: J.Walter Thompson Design: Concept Soup Project: Create a print advertising campaign for the troubled Explorer Responsibilities: concept and design development, photography and illustration art direction, post production supervision
While at Concept Soup, we were hired to create a complete new print campaign for their successful SUV, the Explorer.
Client: Ford Agency: J.Walter Thompson Design: Concept Soup Project: Create a print advertising campaign for the launch of the F-Series trucks Responsibilities: concept and design development, photography and illustration art direction, post production supervision
J. Walter Thompson hired Concept Soup to help them create a small yet powerful print campaign for the launch of the F-Series Trucks.
Client: Ford Agency: J.Walter Thompson Design: Concept Soup Project: Create a print advertising campaign for the Ford Commercial Trucks Division Responsibilities: concept and design development, photography and illustration art direction, post production supervision
J. Walter Thompson Agency once again hired Concept Soup to create a complex elaborate print campaign for their Commercial Truck Division. This campaign consisting of 18 ads was an incredible project lasting five months and many more post production to complete.
Client: Heal the Bay Agency: TeamOne Advertising Project: Outdoor advertising campaign Responsibilities: concept and design development, photography and illustration art direction, post production supervision
An urban poster campaign, it succeeded to keep people aware of the need to keep the city and its beaches clean.
Client: Lexus Agency: TeamOne Advertising Project: Create an outdoor poster for the Lexus-Rossignol Ski Team Responsibilities: concept and design development, photography and illustration art direction, post production supervision
Client: Doug Menuez Photography Agency: Concept Soup Project: Create a promotional poster for one of the many shows by photographer Doug Menuez Responsibilities: design development, post production supervision
Poster for the photography show of world known photographer Doug Menuez
Client: AFD Design: Concept Soup Project: Create a promotional poster for the openning of the Ali Zaoua movie Responsibilities: concept and design development, photography and illustration art direction, post production supervision
Client: Lithographix Design: Concept Soup Project: Create a poster within a promotional series of posters for the known printer Lithographix, on the topic of Chaos and Order Responsibilities: concept and design development, photography and illustration art direction, post production supervision
This poster was part of a series posters called “Chaos and Order”. The idea here was to illustrate the replacement of traditional religion with the new one, the TeleVision.
Client: Mitsubishi Agency: Concept Soup Project: Create a series of posters promoting the running advertising campaign Responsibilities: concept and design development, photography and illustration art direction, post production supervision
Designed as an extension of the advertising campaign, this three posters are using gritty black and white photography with the message designed to be part of the environment.
Client: Sol DesignFX Agency: Concept Soup Project: Develop a new identity for all the communication materials, such as a series of print ads and a promotional kit Responsibilities: concept and design development, photography and illustration art direction, post production supervision
A small but effective print advertising campaign for post production company Sol DesignFx in Chicago and Los Angeles, this campaign achieved to relay the message that this company has a personal face, the face of its people.
Client: Theater Schmeater Agency: Concept Soup Project: Create a poster promoting Riff Raff, a play by Laurence Fishbourne Responsibilities: concept and design development, photography and illustration art direction, post production supervision
A beautiful script and a great realization of Laurence Fishbourne’s play.
Client: Lucy International Photography Awards Agency: Concept Soup Project: Create a poster promoting the 1st event by Lucy Responsibilities: concept and design development, photography and illustration art direction, post production supervision
Client: Theater Schmeater Agency: Concept Soup Project: Create a poster promoting The Three Musketeers Responsibilities: concept and design development, photography and illustration art direction, post production supervision
A real French classic at a Seattle theater.
A compilation of varios logos developed for different projects.
Client: Various Agency: Various Project: Various logo developments Responsibilities: creative direction, design development, photography art direction, post production supervision
Client: Culture Theory Design: Concept Soup Responsabilities: Concept and design development, illustration and photography supervision, print production supervision
Agency: Ogilvy New York Client: Siemens Responsibilities: Concept, design and photography development for industry giant Siemens magazine inserts.
The latest project where I am participating as a design director consultant is a 360 degrees concept, design and photography development for industry giant Siemens. I was lucky to work on this project with a wonderful team at Ogilvy New York.
What is more life-changing than changing the relationship you have with the people who matter most?
Exclusive Resorts is the only club in the world that allows you to focus 100% on those who matter most—your circle of family and friends—by taking care of absolutely everything and assuring a vacation as life-changing as it is exclusive.
A vastly different approach to the more corporate advertising campaign they used to have, this campaign needed to feel more contemporary and stress out the technology aspect NYSE has to offer.
A small but effective print advertising campaign created for Gleason’s, one of the oldest boxing gym on the east coast, in Dumbo.
In the process of expanding and better understanding its teen market, Nordstrom’s BP department hired Concept Soup to create an identity in line with its new strategy. Working with illustrator Liselotte Watkins in BxW illustrations, we created multiple more versions of them by adding a variety of colors to them.
Client: Nordstrom Design: Concept Soup Project: Create a promotional series of posters for the fashion season Responsibilities: concept and design development, photography and illustration art direction, post production supervision
A beautiful and unique series of posters designed to show the new fashion trends through collages of various fabric textures.
Client: Nordstrom Design: Concept Soup Project: Create a promotional series of posters for the fashion season Responsibilities: concept and design development, photography and illustration art direction, post production supervision
The same idea as the fall/winter poster series, these posters are designed to have a lighter feel for the spring mood.
Client: Nordstrom Agency: Concept Soup Project: Create a graphic design manual for the new identity we created for BP Nordstrom teen department Responsibilities: concept and design development, photography and illustration art direction, post production supervision
Creating a graphic standards manual for the bpnordstrom was fun! Putting together everything we created for the identity of this teen department into one centralized place, the graphic system manual, was more a collection of great, fun ideas and designs than what is expected out of a manual.
This web / in-dealership inter-active project was designed to operate in dealerships, by consumers as well as by dealers. It was conceived to be a friendly, easy to use website “on steroids”
